Nike Pro Genius

Nike Pro Genius: Elevating Football with Brain Training

Nike Pro Genius was a revolutionary brain training program designed to enhance football players' reaction speeds and timing. By combining advanced cognitive exercises with the latest in sports science, Nike Pro Genius helped players sharpen their mental acuity, improve decision-making, and gain a competitive edge on the field. It represented the future of football performance with training techniques that bridged the gap between mind and muscle, ensuring peak performance in every match.

The Experience

The experience was made available via the Nike footbal App, providing a variety of training tools: Counter Attack, Priming, Cross Anticicpation, Visualisation and Self-Talk. Each experience based on sports performance pyschology and mind training theory.

My work

I worked along side a multidisciplinary team of UX, Creatives , web front end specialists and backend engineers to put together a truely amazing web based video training game. Coming from a predominatly flash front end & architecture development background, I helped further develop elements of the front end architecture and facilitate the overall flow control through disparate parts of the experiences functionality.